Down Royal Racecourse has secured a new three-year sponsorship deal
with Northern Ireland’s leading craft spirit, Shortcross Gin.
The agreement will see the Co. Down-based company become the
racecourse’s exclusive Irish spirit partner, giving the brand naming rights for
Down Royal’s premium hospitality suite.
‘The Shortcross Gin Suite’ will give the brand a presence amongst
the 50,000 racegoers expected to attend the remaining 11 meetings on Down
Royal’s 2019 racing calendar.
Distilled at the family home on Rademon Estate outside
Downpatrick, Shortcross Gin is the brainchild of husband and wife, David and
Emma Meehan, Chief Executive at Down Royal Racecourse said: “We’re
delighted to welcome Shortcross Gin, Northern Ireland’s first craft gin, to our
prestige stable of sponsors.
“The Boyd family has a
strong history with the course and a genuine passion for horse racing so it is
very fitting that the relationship has evolved further with this new
Fiona Boyd-Armstrong, Managing Director of Shortcross Gin
said: “We’re really excited to be partnering with Northern Ireland’s premier
racecourse and for the very first time offering Shortcross Gin to the wider Down
“The race going experience provides us with the perfect
environment to target and engage with a highly discerning crowd, providing them
with the ultimate Shortcross Gin experience.”
Situated on the ground floor of the Hospitality Pavilion,
‘The Shortcross Gin Suite’ overlooks the finishing straight of the Down Royal
racetrack so is an ideal location for guests to enjoy Down Royal’s premier
For further information on upcoming race meetings at Down
Royal visit www.downroyal.com/fixtures-tickets/
For further information, please contact Sasha McKnight or Laura Tweed at ASG & Partners on 028 9080 2000 or firstname.lastname@example.org / email@example.com