BOYLE Sports Extends Down Royal Partnership with Three-year Summer Festival Deal

Bookie backs Ulster Derby and Ulster Oaks

BOYLE Sports has strengthened its commitment to racing in Northern Ireland by signing a new three-year extension to sponsor the popular Summer Festival of Racing at Down Royal Racecourse.

The agreement will see Ireland’s largest independent bookmaker continue its association with one of the most vibrant fixtures in the racing calendar, with this year’s festival set to take place on June 19th and 20th, attracting racegoers from across the region and beyond.

Known for its colourful atmosphere, competitive racing and style-led social scene, the Summer Festival of Racing remains a highlight of the summer sporting and social calendar.

As part of the renewed partnership, BOYLE Sports will retain exclusive naming rights to the meeting’s feature contests, The Ulster Derby (Premier Handicap) and The Ulster Oaks, both of which take place on day two of the Festival and offer significant prize funds.

The bookmaker will also enjoy title sponsorship of the full race card at the ‘BOYLE Sports Summer Race Evening’ on May 29th, further underlining its investment in the local racing scene.

Brian O’Keeffe, Media Relations Manager for BOYLE Sports, said: “We’re delighted to extend our partnership with Down Royal Racecourse and we look forward to playing our part in the continued success of the Summer Festival of Racing. Horse racing is a sport we are deeply passionate about, and this agreement reflects our continued dedication to supporting the sport in Northern Ireland.”

Emma Meehan-McCoy, Chief Executive of Down Royal Racecourse, added: “Partnerships like this play a key role in supporting the continued growth and success of racing, and we are thrilled to have BOYLE Sports extend their support of the Summer Festival of Racing.

“From racing fans to fashion enthusiasts, it remains one of the standout occasions in our calendar, and we look forward to welcoming visitors for another fantastic weekend of competitive racing and memorable entertainment this summer.”

For full details on the BOYLE Sports Summer Festival of Racing at Down Royal, or to book tickets, please visit the Down Royal website.

ENDS

Notes to Editor:

Pictures:  Emma Meehan-McCoy, Chief Executive of Down Royal Racecourse and Brian O’Keeffe, Media Relations Manager for BOYLE Sports.

About BOYLE Sports

BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio.

Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest independently owned bookmaker and has over 390 shops across Ireland and the UK.

Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland, and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar.

BOYLE Sports is a huge supporter of horse racing and reaffirms its commitment to the sport through major race sponsorships, including the prestigious BOYLE Sports Irish Grand National, which offers the largest prize pot of any race on the Irish National Hunt calendar.

About Down Royal Racecourse

Down Royal Racecourse is one of Ireland’s leading racecourses and a premier sporting and entertainment venue in Northern Ireland.

Located just outside Lisburn, Down Royal hosts a year-round calendar of top-class National Hunt and Flat racing fixtures.

Renowned for combining competitive racing with exceptional hospitality, style and social occasions, Down Royal attracts thousands of racegoers each year and plays an important role in the region’s sporting and tourism landscape.

In addition to race days, the venue also serves as a leading destination for corporate events, conferences, weddings and private functions.

For more information, contact:

Sasha Jeffrey or Suzy Spence at ASG Comms – sasha@asgcomms.com / suzy@asgcomms.com

or

pr@boylesports.com