Down Royal Racecourse has renewed its partnership with Northern Ireland’s leading craft spirit, Shortcross Gin.
The agreement will see the Co. Down-based company become the racecourse’s exclusive Irish Gin partner, giving the brand naming rights for Down Royal’s premium hospitality suite.
‘The Shortcross Gin Suite’ will give the brand a presence amongst the 50,000 racegoers expected to attend the remaining 11 meetings on Down Royal’s 2023 racing calendar.
Emma Meehan, Chief Executive at Down Royal Racecourse said: “We are thrilled to continue our relationship with Shortcross Gin, Northern Ireland’s first award winning craft distillery. Building long-standing relationships with our sponsors is important to us and something we strive towards.
“The Boyd family has a strong history with the course and a genuine passion for horse racing, and this, combined with a brand which shares our passion and vision for great quality and the creation of unique experiences is very fitting for us. We are looking forward to seeing this relationship evolve over the next three years.”
Shortcross Gin was established in 2014 by husband-and-wife duo Fiona and David Boyd-Armstrong with a mission to create and lead the resurgence in gin distilling. The first gin to be distilled in Northern Ireland, the pair have gone on to create Ireland’s Most Awarded Gin, Shortcross Gin.
Fiona Boyd-Armstrong, Managing Director of Shortcross Gin said: “We are delighted to have the opportunity to renew our partnership with Down Royal, allowing us to continue to showcase our Shortcross Gin and wider Shortcross product range to the racecourse’s audience.
“We consider our partnership with Down Royal to be the perfect mix, providing us with the ideal environment to target, attract and engage with a highly discerning crowd and to share with them the ultimate Shortcross Gin experience.”
Situated on the ground floor of the Hospitality Pavilion, ‘The Shortcross Gin Suite’ overlooks the finishing straight of the Down Royal racetrack so is an ideal location for guests to enjoy Down Royal’s premier hospitality.
For further information on upcoming race meetings at Down Royal visit: https://downroyal.com/fixtures/